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Privately, they might find the cultural cohesion of the issue interesting, and since this was the culture that Beat Fascism, well, it had to have something good going for it. It’s probably an overreaction, but I suspect that if you dropped a copy of Saturday Evening Post from 1943 into the lap of a contemporary intellectual, they would have a complaint for every page. I mean, we can do that for fun, and always have, but unless you do it seriously you are causing harm to everyone who suffered under the yoke of the common culture. What poisonous system does this bathroom ad endorse? What deplorable social arrangement is implied by this train ad? What ash-heap-of-history conception of family definition is given privilege in this ice cream ad? It is regarded as a dereliction of intellectual duty to look at an ad about Elsie the Bordon Cow without inspecting its implicit enshrinement of cisnormative narratives. The study of the past, if allowed, must now be conducted by interrogation and criticism, held to standards of the moment. Perhaps memes have taken their place, but they exhibit a particular sensibility, and they’re parasitical, repurposing other media to make their point.Ģ. Anyone printing out pdfs of Target's website for future study? No? And I’m not sure how they’d prove it one way or the other: the most useful form of displaying all the cultural norms of an era in their kaleidoscopic manifestations has been the single-page magazine ad, and that’s a dead art form.
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Perhaps with the passage of time scholars will note a keen difference between 20, but I don’t think so. Culture has been treading water for 10, 15 years. But this is different, for two reasons.ġ. I suppose this is a normal reaction for anyone who fastens on to the recent past and lingers on the subject, unaware that new forces and fashions and modes are swirling past. Everything I’ve made a hobby of studying seems to be passing into irrelevance. And about a thousand others that preceeded it. Something occured to me the other day - and the day before. My face on the card has been worn away by 20 years of being removed and returned to my wallet. Anything about being outboard, as the loathsome term has it? Okay whew no. Huh: we’ll, let’s quick check our email on the phone, see if I can log in. That always brings you up short, right there. Including me! My security badge stopped working. We’d do it in the office but of course no one’s in the office anymore. No matter how much you learn from a webinar, you end up feeling empty. In fact you might go there because they don’t have batteries, and you don’t want to wander off into a place that also has socks and glossy printer paper.Īnyway. The fact that you do not sell batteries says a lot about what you can expect from the place, and lets them focus on what they do, which is selling house brands elevated about all others with whimsy and inconsistent typography. Everyone knows that no one goes there for batteries no one expects them to have batteries. For example: Traders Joe is an efficient, interesting shopping experience because they don’t sell batteries. This new system is cleaner and simpler than the last - it would have been impossible to design anything more fidgety and cluttered - but it still suffers from something that seems endemic these days: once you move beyond the simplest expression of what needs to be done, you start adding things, and once you start adding things, the dike cracks. After which the options present themselves.īut modern systems are designed by system designers, to state the tautologically obvious. We need to START WRITING, and then when we have finished writing, we click DONE. But we don’t need a program that offers to do that up front. Oh, there’s other things, like creating a budget - don’t ask - and naming the story according to your conventions, formatting it, sending it to the proper people, attaching pictures, and so on. We need a button that says “START WRITING” and a button that says “DONE” and that is all we need for 99% of our time. It was, as they say, robust, inasmuch as it could do a lot, but the average newspaper writer does not need to do a lot. A ribbon on top of the page with two-score tiny buttons with pixellated icons. We’re switching from the old content-management system to something new, something a bit easier. How the Youth of America did it daily for hours on end is something I can’t imagine.